Just Pivot! Why a Change in Your Playbook is Okay

The word “pivot” is most commonly associated with sports, but in the startup world it is a word that is all so common but for different reasons.  Most startup professionals associate the “pivot” as a buzzword that is risky and scary.  The term was originally coined by New York Times best-selling author Eric Ries in
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Marketing Trends for Startups 2016

Watch & Try! Digital Marketing Trends to Look Out for in 2016

Meet the digital marketer. She is dynamic, trendy and always up to date with what’s going on in the digital world. If she isn’t, then she’s sure to fall behind and lose track of her customer. Will that be you? The digital marketing industry is both dynamic and complex. It’s also quite exciting for those
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[Marketing]: 5 Need to Know Marketing Tips for Any Fresh Out-the-Box Start Ups

Marketing, a term so general that it could almost mean nothing to many. But when focused on a particular area can mean the world to a person, product or industry. There are 5 ‘need to know’ marketing tips that will set you off in the right direction, so here goes. Home(page) is Where the Heart
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