Growing a Fintech Brand’s Awareness on LinkedIn

B2B Fintech

Challenge: Needed to build visibility among enterprise clients in a crowded market.

Solution:

Developed a LinkedIn content strategy mixing data-led insights and founder storytelling.

Ghostwrote posts for the CEO to increase thought leadership credibility.

Paired organic posts with LinkedIn Ads targeting C-suite decision-makers.

Average post engagement increased 4.8x.

Monthly inbound demo requests rose by 56%.

20+ new partnership opportunities generated through LinkedIn outreach.

Authentic founder-led content can outperform corporate marketing for B2B growth.

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