Turning TikTok Creators into Performance Marketers

DTC Beauty Brand

Challenge: Wanted to move away from vanity influencer campaigns and focus on measurable results.

Solution:
Recruited 25 TikTok creators with proven conversion-focused content styles.

Provided creative guidelines around storytelling and product benefits.

Built custom tracking to measure ROAS per creator.

4.2x ROAS from creator-led content.

37% increase in repeat purchases from influencer-acquired customers.

TikTok became their top revenue-driving channel within 2 months.

Performance-driven influencer partnerships can turn creators into long-term sales channels.

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