Generating B2B Leads Through Short-Form Video

SaaS Platform

Challenge: Needed to generate top-of-funnel awareness for enterprise sales.

Solution:
Created a library of founder-led short-form videos for LinkedIn and Instagram.

Mixed educational and “behind-the-product” content to humanize the brand.

Combined organic posting with retargeting ads to convert viewers into demo requests.

Videos reached over 800K professionals organically.

Demo signups increased 3.5x within 2 months.

28% of qualified leads cited social media content as the reason for booking a demo.

Video storytelling can build trust faster than traditional lead magnets in B2B.

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