Driving Trial Signups for a Legal AI SaaS

AI Client

Challenge:

The startup offered a 14-day free trial but saw low signups and minimal product activation.

Solution:

Rebuilt the acquisition funnel with clear messaging focused on time savings and ROI.

Launched Meta and Google ad campaigns targeting compliance and law professionals.

Created landing pages with strong CTAs, testimonials, and demo videos.

61% increase in free trial signups in 6 weeks.

Cost per lead dropped by 38%.

1 in 3 trial users converted to paying customers.

Positioning and funnel clarity can outperform spend when targeting a high-intent audience.

Dive deep into the world of growth marketing. Every Monday and Wednesday, you get the latest trends in Growth Marketing

We're 100% Remote

We love Food

Coffee is Life

Basket