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Top 10 Investors Betting Big on Marketing & Ad Tech Startups

If you’re building in marketing or ad tech, you already know: funding isn’t just about the money—it’s about the right money. The best investors bring deep industry expertise, strong networks, and a track record of backing category-defining companies.
We put together a list of 10 investors who aren’t just throwing cash at marketing and ad tech—they actually get it. If you’re raising, these are the names to know (and maybe even tag).

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1. Sequoia Capital

Sequoia doesn’t just invest in companies; they build giants. With a portfolio that includes Google, Apple, and YouTube, they’re no strangers to the marketing and ad tech world. Their interest in AI-driven ad solutions and next-gen marketing tools makes them a major player.

 

2. Bain Capital Ventures

Bain Capital Ventures is a big deal in scaling sales and marketing-heavy businesses. They’ve backed everything from B2B SaaS to consumer brands, making them a solid choice for marketing startups looking for strategic growth partners.

 

3. Blacksheep Ventures

If you’re in ad tech, Blacksheep Ventures should be on your radar. They focus on what they call ‘MadTech’ (marketing + ad tech) and have a reputation for hands-on investing, meaning they’ll help you build, not just fund.

 

4. irrvrntVC

As the name suggests, irrvrntVC isn’t your typical investor. They love bold, disruptive ad tech startups that challenge the status quo. If you’re shaking up the industry, they might be a perfect match.

 

5. Bessemer Venture Partners

Bessemer recently launched a $350M fund focused on AI, fintech, and direct-to-consumer brands, making them a great fit for ad tech startups leveraging AI or performance marketing platforms.

6. HOF Capital

HOF Capital is consistently ranked as a top advertising seed investor. They focus on early-stage startups and provide not just capital, but connections that can take your company to the next level.

 

7. Hoxton Ventures

Hoxton Ventures has been making waves in the ad tech space, backing startups that are redefining how brands reach audiences. If you’re looking for investors with an eye for the next big thing, add them to your list.

 

8. Hustle Fund

True to its name, Hustle Fund is all about speed and execution. They specialize in early-stage investments and are known for moving fast, perfect for founders who don’t want to waste months in fundraising cycles.

 

9. HV Capital

With a strong track record in advertising tech, HV Capital backs startups from seed to growth stage. If you’re looking for investors who understand digital marketing and ad tech inside and out, they’re worth reaching out to.

 

10. High-Tech Gründerfonds

One of the top seed investors in ad tech, HTGF has helped launch some of the biggest names in the space. If you’re an early-stage founder, they should be on your radar.

 

Here’s the deal!

Raising capital is always tough, but when you find the right investors—ones who truly understand your space—it makes all the difference. If you’re in marketing or ad tech, these investors are some of the best to follow, connect with, and pitch.

And if you know a founder who’s raising, tag them in the comments—let’s get them funded!

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